Money in mags?

One of the entries in Romenesko this morning gives that impression:

Wall Street Journal to launch monthly Pursuits magazine
New York Times
The magazine about the lifestyles of the rich debuts next September. Robert Frank, a Journal columnist and author "Richistan," a book about wealthy America, is the leading candidate to become editor of Pursuits. || ALSO: New York Post is introducing Page Six Magazine starting this Sunday.

Wonder how they'll interpret them in their online sites.