PR 2.0

Ford's Media Relations site is a good example of public relations in the Web 2.0 environment. The site includes links to multimedia press kits arranged by product, event or theme. In addition, the site also features Social Media Press Releases that package a traditional press release with photos , video, quotes, tags and links to additional resources and discussion groups. This innovation excites me, as I think it makes the jobs of both the PR practitioner and the journalist much easier and, potentially, the relationship between the two much richer and more symbiotic.