Monday, April 2, 2007

Interview with Cisco's New Media Manager

I found this interview through a press release and the content ended up being really good. Jeanette Gibson moved from a job in PR with Cisco to managing their new media team. Cisco's press page incorporates a lot of the media features we've seen on other good news sites. In the interview, Gibson discusses how they helped people move forward internally and how they track which features drive traffic.

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