YouTube justice?

The Mesa owner of Big Sticks Cigars posted this security video on You Tube after one of the men captured on the tape apparently walked out of the store with a Seiko watch for which he hadn't paid. ABC15.com carried the story and a still photograph from the video, but did not link to the video or embed it. There's a $1,000 reward for information leading to the man's arrest. More than the cost of the watch. Is YouTubing this video dangerous or smart? Journalistic in nature or vigilantism? The same as posting a flier on a street post? This info accompanied the video: "Suspect was driving white 1976-1978 Chevy/GMC Van. License Plate # 329-NFD." Too far? Appropriate?