Friday, March 23, 2007

Another YouTube Deal

BBC to have various channels available on YouTube for news and other programming. I pulled this quote from the article because I thought it was interesting: “As the BBC has acknowledged, I think it’s better to embrace it [YouTube] and jump in,” Lake said. “That way you can monitor the quality and the content.” Chris Lake is an editor at E-consultancy, an Internet marketing firm. I also thought this was quote was interesting from BBC Director General Mark Thompson: “It’s essential that the BBC embraces new ways of reaching wider audiences with non-exclusive partnerships such as these,” he said.

1 comment:

Danny L. McDaniel said...

Television and newspapers will still remain the core mediums that the new media will rap itself around. The new media will actually need the old media more than it needs it for news and information. If there was ever a "generation gap" in human history, it is now and it resolves around technology. I tell newspapers daily not to run from new technology but run towards it. I am starting to believe that news organizations should turn their organizational charts upside down and let people fresh out of college takeover as editors and directors while the old hands learn a thing or two from young people about technology, and more importantly, their preceptions on what news should be. After all, I am told the word news is an acornym for the four main points of the compass: North, East, West, South. The technology gap is as wide as the Grand Canyon.

Danny l. McDaniel
Lafayette, Indiana