Thursday, March 8, 2007

Katie Couric's Troubled Newscast

I thought this was interesting. I liked Katie on Today but have been really disappointed with her evening news role.

1 comment:

Danny L. McDaniel said...

CBS News did a lengthy research project for their nightly news cast before deciding to hire Katie. They found that Couric wouldn't move rating numbers over night. It would take at least two years before rating would move their way. Everything they study has went true to course, so far. Couric will need to be in the chair for at least three years, similiarly to Cronkite. He wasn't a "star" overnight either.

CBS also took into consideration that network news was a diminishing commodity and planned accordingly. The ratings will come but it will be this time in 2009.

Danny L. McDaniel
Lafayette, Indiana